Your Property Has More In It

Than It Is Currently Delivering.

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The Market Reality

Nigeria's Serviced Apartment Market Is Growing. The Infrastructure to Sustain It Is Not.

Our market observations indicate that many serviced apartments in Lagos operate significantly below their achievable occupancy potential.
Based on our experience operating in this market, the vast majority of short-let operators in Nigeria have no documented operational systems — a gap SODAF was built to address.
The gap between what an asset could earn and what it actually earns is a structural problem — not a market problem.

SODAF INSIGNIA LTD was established to close that gap through structured advisory, professional management, curated real estate intelligence, and industry-grade professional standards

What SODAF Does

The Ecosystem

SODAF INSIGNIA

Strategic structuring of hospitality assets — before setup, during operations, and at critical inflection points.
SODAF REALTY

Advisory-led real estate solutions for investors, developers, and corporate clients across prime Nigerian markets
SODAF HOMES

Professional property management for developers and investors. Curated premium accommodation for discerning guests. 
SODAF ACADEMY

Industry programs, masterclasses, and professional certification pathways for investors, operators, and hospitality managers
Proof of Performance

This Is What Professional Hospitality Management Produces

Preparing For Your Future

Premium Multi-Unit Serviced Apartment Development
— Ikoyi, Lagos
—10 Units
—1, 2 & 3 Bedroom

SODAF HOMES manages a curated portfolio of premium serviced apartment properties across Lagos — delivering consistent above-market occupancy, industry-leading review averages, and transparent monthly reporting for every property owner we serve. Our results are documented. Our methods are proven. Our standard is non-negotiable.
Every property in the SODAF HOMES portfolio is selected against defined criteria, inspected before onboarding, and managed to the same operational standard from day one.
If your property is underperforming, there is a structural reason. Let us find it.
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Oluwashola Johnson
Founder & Principal Advisor
CHA® (AHLEI) | MSc Tourism & Hospitality Management, Rome Business School | Honorary Doctorate, CILMMD UK | Platinum Fellow, CILMMD | Certified Hospitality Sales & Marketing Management Professional | Active Member, Women in Hospitality Nigeria (WIHN) | Associate Member, WIMBIZ
Meet the Founder
Most hospitality assets in Nigeria are not underperforming because of the market. They are underperforming because of the structure behind them — or the absence of it. Oluwashola Johnson has spent over a decade solving exactly that problem. As Managing Director of a premium Lagos serviced apartment portfolio, she grew the operation from 12 to 32active units across the city — achieving consistent above-market occupancy and industry-leading guest review averages. Every system SODAF INSIGNIA LTD uses today was built from that operational reality. Not adapted from a textbook. Built from the ground up, in this market.
Oluwashola holds a Certified Hotel Administrator (CHA®) designation from the American Hotel & Lodging Educational Institute — one of fewer than a handful of CHA®-designated professionals operating in the Nigerian serviced apartment sector. She holds an Honorary Doctorate in Transformational Leadership, Social Welfare, and Hospitality Management (Honoris Causa) and a Platinum Fellowship from the Chartered Institute of Leadership, Manpower Management & Development (CILMMD) UK. She is currently pursuing an MSc in Tourism & Hospitality Management at Rome Business School. She is a Certified Hospitality Sales & Marketing Management Professional, an Active Member of Women in Hospitality Nigeria (WIHN), and an Associate Member of WIMBIZ.
Oluwashola is the Founding Chair of the Serviced Apartments & Short-Let Guild of Nigeria (SASGN) — the first professional industry body for the sector in Nigeria. She is the author of Beyond Apartments: The Real Business of Serviced Apartments & Hospitality in Africa, and the Convener of The Hospitality Insider — a multi-platform hospitality media brand comprising a podcast, the television series Inside Africa's Most Luxurious Serviced Apartments, and a forthcoming quarterly magazine.
Beyond her commercial work, Oluwashola leads the Judith Judith Foundation — an NGO committed to community development and the empowerment of young people. SODAF INSIGNIA LTD is the commercial expression of everything she has built. It is not a startup finding its way. It is a structured firm — led by someone who has done the work, in this market, at this level, and can prove it.
pricing plans

Our Management Tiers

We offer two management tiers designed for different ownership situations and levels of engagement. 

FULL MANAGEMENT

Developers and investors who want complete hands-off management. SODAF installs the systems, manages the platforms, supervises the staff, coordinates maintenance, and reports every month. You receive your net revenue and your monthly report

₦150,000.00

+ 10% of OTA revenue
Fee applies per property under management.

  • Full property onboarding
  • Platform setup — Airbnb, Booking.com, direct bookings
  • Dynamic pricing — data-led rate optimisation
  • Guest communication — pre-arrival through post-departure
  • Staff supervision and training
  • Maintenance coordination and follow-up
  • Monthly owner performance report — within 5 business days
  • Quarterly strategic review
Get Started

Full Management is the complete SODAF HOMES offering. Clients begin here when they are ready for total professional management from day one.

LITE

Owners who have some operational capacity but want the professional platform layer, dynamic pricing intelligence, and transparent reporting that SODAF brings. You manage your own housekeeping and staff — SODAF manages your platforms and your numbers

NO MONTHLY FEE

15% of revenue generated through
SODAF-managed platforms

  • Platform setup — Airbnb and Booking.com
  • Listing optimisation and dynamic pricing
  • Guest communication — pre-arrival through post-departure
  • Monthly performance report — within 5 business days
  • Monthly pricing intelligence report
Get Started

At the three-month mark, SODAF presents a structured performance review — showing exactly what Full Management would add to your specific asset’s performance. The upgrade decision is always yours.

Insights

Our Latest Insights

Proprietary data, expert analysis and bold thinking for leaders who want to achieve the extraordinary.

  • Market Intelligence

Flexible-Stay Living and the Future of Urban Hospitality in Africa
  • Investment Perspective

The Investor’s Guide to Entering the Nigerian Short-Let Market
More Insights