Every Underperforming Asset Has a Structural Cause. We Find It and Fix It.
SODAF INSIGNIA provides structured hospitality asset advisory services for property investors, real estate developers, and serviced apartment operators across Nigeria and Africa. Our work is grounded in the SODAF Operations Playbook (SOP) — a proprietary operational methodology developed from over a decade of direct portfoliomanagement experience in the Nigerian market
Our Three Advisory Phases
FOUNDATION
- Asset definition
- Market understanding
- Positioning clarity
STRUCTURE
- Operational systems
- Workflows
- Performance controls
PERFORMANCE
- Revenuequality
- Occupancy stability
- Guest experience refinement
Our Advisory Services
Asset Assessment & Investment Structuring
A structured diagnostic review of a serviced apartment asset — conducted before setup, acquisition, or repositioning. This service evaluates the asset’s market position, operational readiness, investment viability, and performance potential. Deliverable: a written Asset Assessment Report with positioning recommendation and strategicpriority summary.
Operational System Design
The design and installation of operational workflows, staffing frameworks, guest experience protocols, housekeeping standards, and performance control systems. Delivered through the SODAF Operations Playbook —our proprietary operational methodology for the African serviced apartment context.
Strategy Blueprint Development
A comprehensive strategic document defining the asset’s operational direction, target market, competitive positioning, pricing architecture, and structural identity. Specific to the asset — not a generic business plan template.
Performance & Revenue Optimisation
A structured review of an operational asset’s revenue performance, occupancy patterns, pricing effectiveness, and guest experience delivery. Identifies where value is being lost and provides specific, actionable recommendations.
Implementation & Stabilisation Guidance
Structured support during the critical setup and early operation phase of a new or repositioned asset —ensuring frameworks are correctly installed, teams are properly oriented, and the asset stabilises to consistent
performance within a defined timeframe.
The SODAF Operations Playbook
The SOP is SODAF’s proprietary operational methodology — a structured system for defining, installing, and monitoring hospitality performance standards within serviced apartment assets across the African operating environment. It was developed from active operational experience managing a growing Lagos portfolio. It establishes benchmarks, standards, and performance indicators that are contextually grounded —built for the realities of the Nigerian and African market, not imported from Western hospitality models.
Our Engagement Tiers
| TIER | SERVICE | MODEL | INDICATIVE FEE |
|---|---|---|---|
| I | Strategic Advisory | Diagnostic + Written Report | ₦500,000 – ₦1,200,000 |
| II | Systems Implementation | Project-Based (4–12 weeks) | ₦1,500,000 – ₦5,000,000 |
| III | Asset Performance Management | Monthly Retainer | ₦300,000 – ₦800,000 / month |
